![]() ![]() Their cost-per-conversion is just $2.22-a 98% decrease from before they worked with us. That’s $80 back for every $1 they’re spending on advertising. Their return-on-ad-spend (ROAS) has increased 610%, to 80.47x. In one year, Google Ads accounted for 9,270 conversions that generated $1.6 million in revenue for Ghost Longboards, an increase of 2,300% since before they started working with us. The two of them went silent for a few seconds as the moment sank in, and then they turned to business. Color: Light up Green WheelsSize: 40' Fishbone longboard Verified Purchase Awesome eat quality and the light-up wheels are super cool Only thing is (not sure if Ghost Boards or Amazon is responsible) the packaging and board smelled so strongly of cigarette smoke that I had to let it air out before I could give it to my son. Our display audiences help our team ensure that our ads are being viewed by the right customers, and the display campaigns help gently remind those customers to complete their purchase. We target our display ads to three different audiences: All Users, which is an audience that includes anyone who has already visited the website Engaged Users, which are people who have stayed on the website for a certain amount of time or have clicked on multiple pages and Cart Abandoners which are people who have added an item to their cart but haven’t purchased it yet. Our display campaigns serve to remarket to consumers who have browsed the Ghost Longboards website but haven’t made a purchase yet. ![]() Segmenting the shopping campaigns this way lets our team separate new acquisitions from lifetime value customers this also conserves budget since we can set lower bids for our Branded campaigns. We chose to segment our shopping campaigns as Branded (yielding searches such as “Ghost Longboards”) and Non-Branded (yielding searches such as “clear skateboards”). This granular strategy lets our team see how each keyword is performing and adjust bids accordingly, which ultimately gives us better control over the budget and increases efficiency in the account. ![]() In our search campaigns, we utilized Single Keyword Ad Groups (SKAGs) to separate each of our keywords individually. Our paid search team started by building new paid search, shopping, and display campaigns for Ghost Longboards. Once Ghost found Logical Position (LP), they knew it was the right fit-and if we could improve their already successful digital strategy, it’d be even better! What Strategy Was Used? Having worked with a previous digital marketing agency while they were seeing solid results on Google Ads, Ghost Longboards was not pleased with their previous PPC agency’s level of communication. So they turned turned to digital marketing to make sure they were getting their products in front of the right customers and capturing all relevant searches. Ghost Longboards gained popularity very quickly, but that didn’t guarantee sales. Decrease in Cost-Per-Conversion Why’d They Come to LP? ![]()
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